About Us

Our story springs from the deep inspiration of Giovanni DiRocco, infusing our journey with a genuine love for Italy’s unmistakable flavors. This passion first took shape with the opening of Rocco’s Deli Italiano in Signal Hill—a place that honors tradition and steadfast dedication.

In this new chapter, Giovanni’s legacy continues in Long Beach, where we are committed to using the freshest ingredients, hand-crafted pastas, and an unwavering focus on authenticity. With a heartfelt nod to Mamma’s treasured recipes from the Bronx, Rocco’s embodies the essence of a true deli spirit. Our Long Beach location proudly offers an immersive Italian Deli and Restaurant experience that connects coasts and blends traditions, creating lasting memories.