About Us

Our narrative unfolds from the deep wellspring of Giovanni DiRocco’s inspiration, infusing our journey with an abiding love for the unmistakable flavors of Italy. This ardor took root and blossomed at the inception of Rocco’s Deli Italiano in Signal Hill—an establishment that celebrates time-honored traditions and unyielding resolve.
In this new chapter, we are guided by the indomitable spirit of Giselle Berumen and the culinary virtuosity of Chef Carlos Bermudez. Within their capable hands, Giovanni’s legacy finds expression through a commitment to using only the freshest ingredients, meticulously crafting homemade pastas, and imbuing each creation with an authentic touch.
With a heartfelt nod to Mamma’s cherished recipes from the Bronx, Rocco’s embodies the quintessence of the true deli spirit. Today, our reach extends to the welcoming communities of Long Beach and San Pedro, where our menu serves as a bridge between distant coasts, intertwining age-old traditions with cherished memories—an immersive Italian Deli and Restaurant experience that resonates with authenticity.